The Consorzio I Vini del Piemonte, in collaboration with IEM – International Exhibition Management, is set to participate in the prestigious Simply Italian Great Wines event, aiming to elevate the profile of Piedmont’s exceptional wines on the global stage. This initiative, crafted by IEM to celebrate and promote Italian wines worldwide, will feature three key stops:

Mexico: On October 6, 2025, Mexico City will host an exclusive event tailored for industry professionals and trade representatives.

United States: Following the Mexican debut, two events will be held in the United States on October 7 and 9, 2025, to further solidify Piedmont wine’s presence in this crucial market.

Detailed Itinerary:

Mexico Leg – An Emerging Market

• Mexico City – October 6, 2025:
  • Mexico presents a significant growth opportunity for Italian wine exports, driven by a burgeoning market and a strong affinity for the “Made in Italy” label.
  • Italian wine imports are on the rise, with particular demand for red, white, and sparkling varieties.
  • In 2024, per capita wine consumption in Mexico increased by 6%, with sparkling wine experiencing a notable 9.2% surge.
  • The EU-Mexico Free Trade Agreement, coupled with the growing popularity of Italian cuisine, facilitates market access for Italian wines.

U.S.A. Leg
The United States remains the world’s largest wine market, leading in both consumption and Italian wine imports. The wine market continues to expand, fueled by an increasing desire for diverse wine selections.

• Los Angeles – October 7, 2025:
  • Despite its robust domestic wine production, California maintains a keen interest in imported wines, especially those from Italy, prized for their unique styles and terroirs that differ from Californian offerings.
• New York – October 9, 2025:
  • New York City is a sophisticated and established market for Italian wines, catering to cosmopolitan consumers who appreciate high-quality and niche selections.
  • The strong presence of the Italian-American community contributes to a steady and growing demand.
  • As a global gastronomy hub, New York City, with its vast population and numerous Michelin-starred restaurants, is a prime destination for Italian wines.

Why Participate?

• The event will feature expert-led masterclasses, followed by a walk-around tasting, providing wineries with the opportunity to showcase their wines to attending professionals.
• The events will be backed by I.E.E.M. – International Event and Exhibition Management, a Miami-based U.S. company established in 2007, ensuring seamless organization and optimal event management.