Il Consorzio I Vini del Piemonte continues its commitment in promoting Piedmontese wines in Sweden, a strategical export market, with two new high-profile initiatives.

These new initiatives represent an important opportunity to introduce the Swedish public to the richness and variety of Piedmontese wines, among the most prestigious in the world.

The Wines of Piedmont Consortium is committed to supporting Piedmontese companies in their export journey and consolidating the presence of Piedmontese wines on international markets.

• Piemonte Tasting with The Wine Hub in Gothenburg and Malmö

Two exclusive events will be held on September 24 and 25 in Gothenburg and Malmö, organized in collaboration with The Wine Hub and Ulrika Ferlin, a renowned Swedish sommelier.

The events, aimed at a trade audience, Ho.Re.Ca. professionals, will offer the opportunity to taste a selection of the best Piedmontese wines during two master classes.

GOTHENBURG – 24th september 2024 from 9.30am to 12.30am : Hotel Post – Drottningtorget 10, 411 03 Göteborg

MALMÖ – 25th september 2024 dalle 9.30am alle 12.30am : Restaurang Spill – Stora Varvsgatan 11, Malmö

• Munskänkarna: Wine Tasting Experience® in Stockholm

In collaboration with the prestigious wine club Munskänkarna, which has over 30,000 members in Sweden, the Wines of Piedmont Consortium is organizing 3 tasting events in Stockholm.

The events, dedicated to Langa wines, will be held under the expert guidance of Markus Nillson, a certified sommelier and president of Munskänkarna Kungsholmen.

Munskänkarna tastings:

• Munskänkarna Saltsjöbaden  –  5th of September
• Munskänkarna Värmdö  –  16th of September
• Munskänkarna Kungsholmen  –  20th of September