Given the strategic importance of the Danish market for Piedmontese wines, this year the Barolo & Friends Event is doubling: following the success of the 2022 edition and considering the growing importance of this city for Piedmontese producers, I Vini del Piemonte is also planning a promotional event in Aarhus, Denmark’s second largest city by population and the country’s main port.  

The event, now in its fourth edition, will be held on May 12, 2025. The program includes a main session reserved for industry professionals (importers, distributors, Ho.Re.Ca., sommeliers, journalists, etc.) and a final session open to selected wine lovers, confirming itself as an initiative of interest for both imported wineries and those looking for an importer.

PROGRAM:

• 11.30 arrival of producers at the location and welcome
• 10.30 – 12.00 trade-focused masterclass led by Thomas Ilkjaer
• 12.00 – 12.30 light lunch
• 12.30 – 15.30 walk-around tasting reserved for professionals, Ho.Re.Ca. members, press and media
• 16.00 – 18.00 walk-around tasting reserved for selected wine lovers.