On October 21, 2025, Consorzio I Vini del Piemonte, buoyed by the resounding success of previous editions, will return to Belgium for the highly anticipated fifth edition of the Barolo & Friends Event Brussels.

The event will unfold in Brussels, the vibrant Belgian capital, a pivotal hub of the European economy and a focal point for fine food and wine within the country. The day’s program will encompass a walk-around tasting exclusively for industry professionals, one or two in-depth masterclasses tailored to the trade, and will culminate in a walk-around tasting for a select group of wine enthusiasts.

This event is designed to cater to both established importers seeking to expand their market presence and wineries in pursuit of new import partnerships.

Preliminary Program:

• Seminar for producers on the Italian wine market in Belgium.
• In-depth masterclass for trade professionals.
• Walk-around tasting for industry professionals.
• Walk-around tasting for a curated audience of wine lovers.

Why Belgium?

The first four months of 2024 witnessed a positive trajectory for Italian wine in Belgium, with sales remaining robust at €69.87 million. Belgian consumers are increasingly discerning, placing a premium on quality and opting for wines with designated origin labels. There is a heightened awareness and preference for sustainable and organic products. Notably, Italy has ascended to the second position in the market, surpassing Spain, with exports surging by 3% in 2023 to reach €124 million.