On Wednesday, November 13, 2024, in Tokyo (Japan), Slow Wine and the Consortium I Vini del Piemonte will once again join forces for the 2024 Asia Tour to showcase the excellence of Italian wines, with a specific focus on Piedmontese wines.
In the prestigious location of The Strings Omotesandoh, the 8th edition of an event exclusively for trade professionals will take place, featuring a masterclass led by Isao Miyajima, Piedmont Wine Ambassador in Japan, considered one of the leading experts on Italian wines in the Land of the Rising Sun.
PROGRAM:
- Walk-around tasting for professionals (importers, wine shops, restaurateurs, sommeliers)
- Masterclass “The marvelous landscape of Italian wines”
- Wine Dinner in Tokyo with Piedmont Wines To give further visibility to Piedmontese wineries, we are available to organize a wine dinner for interested producers at a prestigious Tokyo restaurant, aimed at selected wine lovers. Please note that places for this activity are limited.
We remind you that thanks to the partnership, wineries associated with the Piedmont Wine Consortium can take part in the tour even if they are not included in the Slow Wine guide.
Why Japan?
- Japan is the sixth largest importer of wine in the world in terms of value.
- Japanese consumers are well-informed about wine and consider it essential that wine represents a territory and its typical characteristics.
- The EU-Japan Free Trade Agreement has provided for the elimination of most import duties on European products arriving in the country, the elimination and significant reduction of non-tariff barriers, the protection of trademarks, and facilitation of investments.
- Barolo is the second most present denomination among the references of wine stores.
- According to Wine Intelligence analysis, red wine is the most widely consumed beverage (consumed by 91% of consumers), more than beer (86%) and white wine (77%).
- Sparkling wine has recently gained popularity, especially among women.
- Consumers under the age of 35 fully accept screw caps, while older consumers maintain a strong association between corked wine and quality.
- Japanese wine consumers over the age of 35 are more likely to consume wine in restaurants for business or socializing.
