28 March 2022: the promotion consortium participates with a delegation of wineries in the third edition of the Vini d’Italia Tour in Zurich
I Vini del Piemonte renews its prestigious collaboration with Gambero Rosso to offer the member companies the opportunity to take part in a highly effective initiative on the strategic and competitive Swiss market.
By virtue of the renewed agreement, the companies associated with I Vini del Piemonte will have the opportunity to take part, exclusively and even if not included in the guide, in the third edition of the Vini d’Italia Tour in Zurich, scheduled for Monday 28 March 2022.
The activity is carried out in collaboration with Vinum, the most prestigious Swiss wine magazine, the undisputed point of reference in the wine sector and responsible for organizing some of the most important European wine awards.
Zurich, a difficult and competitive city, however, is confirmed as the most strategic for the rich Swiss wine market.
I Vini del Piemonte will have a dedicated corner, with individual counters for each producer, within the walk around tasting (with wineries from all over Italy) aimed at trade operators, journalists and consumers selected from the members of local wine clubs.
* under definition.