Slow Wine and the consortium of promotion I Vini del Piemonte continue their collaboration and they joined together the forces in a promotional tour in Asia to present to the sector professionals the Italian top wine productions with a specific focus on wines from Piedmont.

The first appointment has been on Monday 18^th November 2019 in Tokyo (Japan), at the The Strings Omotesandoh: on schedule a Walk Around Tasting and three in-depth Master Classes led by Isao Miyajima, Ambassador of I Vini del Piemonte in Japan, considered the top authority for Italian wines in the Land of the Rising Sun:

• 11.00-12.00 >> Wine and Enviromental Sustainability according to Slow Wine
• 13.30-14.30 >> Piedmontese Excellencies
• 16.00-17.00 >> Wine Excellencies throughout Italy, North to South

Japan, sixth wine importer in the world in terms of value, represents an extremely interesting market: the per capita GDP is much higher than the Italian one. Moreover, Japanese consumers are definitely well prepared in terms of wine. They also consider essential that wine represents a territory with all its peculiarities. In this Italian wines are certainly favoured, also thanks to the fact that in Japan there is great enthusiasm for everything coming from our country.

Tuesday 20^th November 2019 was dedicated to Seoul (South Korea) at the Royal Lounge: also here on schedule there was an initiative exclusively addressed to sector professionals (importers, dealers, journalists, opinion leaders, sommeliers, agents, restaurateurs, etc.), with Walk Around Tasting and three in-depth Master Classes, set up as a sort of “duel” on topics of particular interest for Korean market:

• 12.00-13.00 >> Organic taste: how organic and biodynamic viticultural practices influence taste?
• 14.30-15.30 >> Natural, organic, biodynamic: what’s the difference?
• 16.00-17.00 >> Nebbiolo & Sangiovese: tradition and future of the most representative grapes of Italy

South Korea is the twelfth economy in the world (the fourth in Asia) and is confirmed as one of the most dynamic market of the Far East as well as one of the most interesting in the world as far as growing rates and opening to western consumption models are concerned. The Korean wine market is constantly growing. According to the latest available data (January – August 2018), the imports of Italian wine in South Korea increased by 17.2% and Italy is the third wine supplier with a share on the total Korean import of 13.9% (France has 32%, Chile 18.9%). (2018 ICE data).