With the aim of supporting the Piedmontese wine producing companies in search of an importer as well as helping the companies to consolidate their position on the US market, I Vini del Piemonte organized a day of promotional initiatives in Chicago, in cooperation with Tom Hyland, renowned journalist, contributor of “Forbes” and “Decanter”, and Ambassador of I Vini del Piemonte in Illinois.

The event took place on Thursday 14 March 2019 at 200 West Madison, spectacular skyscraper with futuristic design located in the “Loop”, the historic centre of the financial area of Chicago.

In the morning a session of BtoB meetings between Piedmontese producers and a group of importers and dealers of the Midwest area, scheduled in advance. In the afternoon, on schedule, a Master class for sector operators.

PROGRAMME:

• 9.00 / 9.30 >> In depth seminar on the American market, in particular focusing on Illinois addressed to the attending producers, hosted by Tom Hyland
• 9.45 / 12.30 >> BtoB meetings between Piedmontese producers and some importers/dealers of the Midwest
• 12.30 / 13.30 >> light lunch
• 13.30 / 15.00 >> Master class “Piemonte’s Greatest Red – Expressions of Nebbiolo”, reserved for professionals, led by Tom Hyland

Refined, rich, elegant, Chicago is a city capable of intercepting, as few others, the qualitative and exclusive essence of the Piedmontese wines, also thanks to one of the most interesting Italian food scene of the United States of America.