Following the success of similar initiatives organized in the last years, and with the goal of developing a continuous and effective promotion of the Piedmontese wines in the United States of America, the consortium of promotion I Vini del Piemonte organized two Wine Classes:

• Tuesday, June 5^th at the City Winery in Boston (Massachusetts)
  11:30am-13.00pm >> session for trade
  6:00pm-7.30pm >> session for final consumers
• Monday, June 11^th at the City Winery in Chicago (Illinois)
  11:30am-13.00pm >> session for trade
  6:30pm-8.00pm >> session for final consumers

Each lesson was divided in two parts: in the morning a first session dedicated to sector professionals and City Winery staff and, in the afternoon, a session addressed to final consumers. The participants had the opportunity to better discover the region and the wines of the producers members of the consortium of promotion I Vini del Piemonte.

The evening events have been led by Tom Hyland, renowned journalist, expert of Piedmontese wine and very active in the education of American consumers. He has also been appointed “Ambassador of I Vini del Piemonte in Illinois”. With him the consortium intends to organize several promotional initiatives in the United States.