The consortium of promotion I Vini del Piemonte and Slow Wine together again to present the very best of the Italian and Piedmontese oenology in the United States of America.
From February 27th to March 7th 2018, I Vini del Piemonte took part, for the third consecutive year, at the promotional tour in the USA organized by Slow Wine. The consortium of promotion represented Piedmont as host country in this event, which is the more successful initiative among those organized by Slow Food in the world.
The U.S.A. are the world’s first wine consumers, with almost 32 million hectolitres drunk in 2016 (Source: OIV – International Organization of Vine and Wine), and Italy, with a total market share of 32,4%, equal to more than 2,5 million hectolitres, remains the main wine supplier in this market of primary importance (Source: UN Comtrade).
The Slow Wine Tour stopped in several US cities: on February 27th it started from Atlanta (Georgia), the main novelty of this edition. It continued on March 1st in New York, March 5th in Houston (Texas) and it ended on March 7th in San Francisco (California). Each leg involved the meeting with qualified sector operators (importers, restaurateurs, sommeliers, journalists and wine bloggers) and in New York there has been an additional session reserved for consumers, while in Houston the well-known blogger Jeremy Parzen leded a Master Class for operators dedicated to Piedmontese wines: “Piedmont’s new wave old school”.
Along with the Italian wine producing companies selected by the prestigious Slow Wine guide, the American sector operators and wine lovers met the producers of the consortium of promotion I Vini del Piemonte, who presented a selection of Piedmontese wines, which are always extremely appreciated in the United States where our region has reached 200 million Euros of exports.
The different legs gave the producers the opportunity to confront different realities, from the cosmopolitan New York, to Houston, a potentially very interesting market. The latter boasts a high level catering sector as well as consumers who wish to get to know the protagonists who produce the Italian wines. The absolute novelty of this edition has been the stop in Atlanta, a city with a fast economic growth. The grand finale was in San Francisco, which is a well-established reality for Italian wines.
For more info: www.slowwineusa.com
