Following the success of the events organized in Tokyo, Hong Kong, Stockholm and the USA, the collaboration between the Slow Wine guide and the consortium of promotion I Vini del Piemontecontinues with a promotional tour from November 13th to 20th 2017 in Asia: three initiatives primarily addressed to the sector professionals (importers, dealers, journalists, opinion leaders, sommeliers, agents, restaurateurs, etc.), in the form of a Walk Around Tasting:

Tokyo, Japan (3rd edition)
Date: November 13th 2017
Location: Happo-En, 1-1-1 Shiroganedai, Minato-Ku, Tokyo, 108-8631, Japan

Program: 11.00-17.30 >> Walk Around Tasting
11.00-17.30 >> Walk Around Tasting reserved for trade – “Chat” room
13.00-14.00 >> Master class reserved for trade: “The excellence of the piedmontese wines” led by Kazuo Naito – “Grace” room
15.00-16.00 >> Master class reserved for women sommeliers and swearers of the “Sakura” association: “The excellence of the piedmontese wines” led by Kazuo Naito – “Grace” room
The event is part of the initiative “3000 Years of Italian Wine”, promoted by the Italian Embassy in Tokyo

Singapore (1st edition)
Date: November 16th 2017
Location: Ritz-Carlton Millenia Hotel, 7 Raffles Avenue, 039799 Singapore
Program: 14.00-18.00 >> Walk Around Tasting

Beijing, China (1st edition)
Date: November 20th 2017
Location: The China World Trade Center, n° 1 Jianguomen Outer Street, GuoMao, Chaoyang District, Beijing, P.R., China
Program:
13.30-14.00 >> Opening Ceremony, with representatives of the institutions and the media
13.00-18.00 >> Walk Around Tasting
14.30-15.30 >> Master class: “White wines and light bodied red wines”
16.00-17.00 >> Master class: “Medium bodied red wines”
17.30-18.30 >> Master class: “Full bodied red wines”

On Sunday, November 12th, the evening before the event in Tokyo, a wine dinner will be held with the wines of the Piedmontese producers at the prestigious La Ciau restaurant in Tokyo.

While the event in Singapore and Beijing has been for the very first time, the Tokyo event was a confirmation after the positive experiences in 2015 and 2016: the aim of these initiatives was to present the very best wine productions of Italy to the sector professionals, with a specific focus on Piedmontese wines.

Japan, fourth wine importer in the world in terms of value, represents an extremely interesting market: the GDP per capita is much more higher than the Italian one; moreover, Japanese consumers are definitively more prepared as far as wine is concerned and consider extremely important that wine represents a territory and its peculiarities. In this, Italian wines take a clear advantage, also thanks to the fact that in Japan there is a great enthusiasm for everything coming from our country.

Singapore is a real economic power and one of the most financial markets of Asia. In the last 15-20 years, the wine market has almost doubled and the rhythm of growth continues to be around 5% each year. Moreover, the citizens of the little city-state are much more open to the international cuisine and Italian wine takes advantage from the many Italian restaurants spread in the city, as it happens in many other countries.

China is the fifth wine importing country in the world and the fourth in terms of value and it’s expected to grow rapidly over the next few years. Despite the growth of the Italian wine imports in China in recent years, Italy still occupies a marginal role compared to its main competitors.