On November 16th and 21st 2017 “I Vini del Piemonte” consortium took part in two very exclusive tasting initiatives in Switzerland aimed to high-level consumers.
On November 16th, in Zurich, there has been a tasting of Piedmontese wines especially reserved to the customers of Swiss Life, a leading insurance company: a restricted public (maximum 30-40 people) met the producers who will personally presented them their labels. After the presentation, the public had the opportunity to continue tasting the wines paired with a selection of refined finger food preparations. The tasting has been guided by the sommelier Sandro Minella.
On November 21st, a delegation of producers, member of the consortium of promotion I Vini del Piemonte, has been hosted by the award ceremony “Hotelier des Jahres” (Best Swiss Hotelier) in Basel. This important initiative, now at its third edition, saw the participation of some 300 guests, among which hotel owners, managers and staff. The Piedmontese producers presented their wines during a Walk Around Tasting.