The consortium in Canada to present the best of Piedmontese wines during the promotional tour organized by Wine Meridian.
The Roadshow, that will be held between 3rd and 5th May 2016 and will stop in the cities of Whistler, Vancouver and Calgary, will be organized by Wine Meridian, the first information portal dedicated to Italian wine. The project is curated by Michaela Morris – one of the most influential wine journalists in Canada, recently nominated “Italian Wine Ambassador” by the Vinitaly International Academy – and aims at establishing stable and lasting partnerships between the participating companies and the Canadian market.
The tour saw the producers of the promoting consortium I Vini del Piemonte engaged alongside other Italian wine producing companies. It had two main goals: helping the producers who were looking for importers to enter the Canadian market and promoting companies already represented through tastings and meetings with restaurateurs, journalists, buyers and final consumers.
3 May 2016 >> Whistler
– Training seminar for producers on how to place the wines on the Canadian market in light of the recent legislative changes
– tasting for trade and media
4 May 2016 >> Vancouver
– Masterclass for importers and buyers
– Walk around tasting for trade and media
– Dinner with tasting of the attending producers’ wines
5 May 2016 >> Calgary
– Masterclass for importers and buyers
– Walk around tasting for trade and media
– Dinner with tasting of the attending producers’ wines
