After taking part in four consecutive editions of the “Italian Wine and Gourmet Days” event in Stockholm, the consortium I Vini del Piemonte came back to Sweden with a distinguished partner: for the first time since its inception, in fact, Slow Wine – Slow Food Italian wine guide – landed in the Scandinavian country with its Slow Wine World Tour and, for the occasion, has chosen to organize a joint event with I Vini del Piemonte that, thanks to the experience accumulated over the years in the north European markets, is now considered a leader in the promotion abroad of Piedmontese wineries.

The event has been held on Wednesday, February 17th, 2016 at the Grand Hotel in Stockholm, one of the most prestigious hotels in the world. Together with the best Italian wine production, the Swedish public had the opportunity to meet the producers of the consortium I Vini del Piemonte and taste the Piedmontese wines, which are among the most popular among the Swedish consumers and, not surprisingly, take the lead here in sales of wine from the different Italian regions.

The event was divided into two separate sessions: one reserved for end users and one for professionals(including importers, representatives of companies that import, restaurateurs, hotels and catering companies with a license to import, representatives of the monopoly and their shops, sommeliers, wine journalists and wine tourism journalists, Swedish sommelier associations and wine bloggers) and it was an excellent opportunity to establish business in Sweden because the producers were in contac both with the representatives of the state wine monopoly (which manages sales of alcoholic beverages to private bodies), and with companies and importers who manage the import to restaurants and hotels and the resale to the Ho.Re.Ca sector, which is the second channel of the supply of alcoholic beverages in the country

The attention to an artisanal production of wine, for its protagonists, for the sustainable management of the vineyard, the organoleptic qualities of the wine associated with a strong, territorial connection with all these elements, has been the main themes of the event.

The aim of Slow Wine and the Consortium I Vini del Piemonte was that of involving the main actors of a market with great growth – where consumers are very interested in top range Italian wines – such as that of Sweden.

The very careful selection of participating wineries has been a further guarantee for Swedish enthusiasts who had the opportunity to approach authentic interpreters of oenology within a framework that is good, clean and fair.

Programme

12 pm-5 pm >> session reserved to professionals

12pm-1pm >> Master Class exclusively dedicated to professionals, hosted by Jonathan Gebser
Great reds of Piedmont: the richness of its various expressions

5pm-6pm >> Master Class exclusively dedicated to professionals, hosted by Jonathan Gebser
The infinite potential of Italian wine

5.30 pm-8 pm >> session open to the public