After becoming in the last 5-6 years the nerve centre for the marketing and distribution of wine throughout the Asia-Pacific region, Hong Kong is now one of the leading emerging markets and has privileged access to China, the world’s fourth largest importer of wine. Given therefore the importance of the sophisticated Asian metropolis, this year the consortium I Vini del Piemonte proposed two top level appointments to the producers who want to promote their wines in this area.

From November 5th to November 7th 2015, for the fourth consecutive year, a delegation of Piedmontese companies took part in the eighth edition of the Hong Kong International Wine & Spirits Fair. On November 26th 2015, after the event organized in Tokyo together with the Slow Food wine guide, I Vini del Piemonte offered a second meeting with the same format: Piedmont and Slow Wine in Hong Kong.

Hong Kong International Wine & Spirits Fair

Event dedicated to the spirits sector and among the most attended in the world, the Hong Kong International Wine & Spirits Fair is considered the international event par excellence to promote international wine productions in the Asian markets.

The event, into its eighth edition, was spread over three days, with the first two days reserved exclusively forprofessionals (in 2014 there were some 1,000 exhibitors and it was attended by over 20,000 buyers from 80 countries) and the final day open to the public of wine lovers.

There were also many side events organized specifically for the different target of visitors, such as technical seminars and training conferences for professionals, contests and competitions for the public, all with the aim to inform consumers about the wider world of wine.

As in the previous editions, a stand was reserved for the consortium I Vini del Piemonte inside the “Vinitaly” area in the pavilion dedicated to Italy, which has secured an excellent location within the fair. Also on this occasion, a tailored set-up offered to the Piedmontese area the maximum visibility and attractiveness towards the public.

Piedmont and Slow Wine in Hong Kong

Organized by Slow Wine and I Vini del Piemonte, with the aim of presenting to the Hong Kong sector professionals the best of Italian wine production, with a specific focus on Piedmontese wines, the event was held on November 26th 2015 from 12.00 to 18.00, at The First Floor by Lifestyle Federation, a couple of days after a similar initiative organized in Tokyo. The event was aimed at professionals (importers, distributors, journalists, opinion leaders, sommeliers, agents, restaurateurs, etc.) in the format of a walk around tasting. On November 25 th, in anticipation of the event, there has been a dinner with Italian menu at the restaurant NOM (1-5 Elgin Street, Central): a fantastic four-course feasted by Head Chef Fabrizio Napolitano, with the Italian wines of “Slow Wine” and “I Vini del Piedmonte” producers, paired for each course. Read more: slowfood.com.hk/event/slow-wine-in-hong-kong/.