The day after the new promotional event named Top Italian Wines in Copenhagen, organized in cooperation with Slow Wine, the consortium of promotion I Vini del Piemonte has been protagonist of another exclusive initiative addressed to Danish wine lovers inside Illum, prestigious shopping centre in the heart of Copenhagen.

The event represented the end of a month of initiatives dedicated to Italy and the “Made in Italy”, organized inside the great historic shopping centre Illum. The shopping centre, with more than 120 years of activity, hosts several excellences, not only related to the food and wine sector, but also of the fashion and design world. For the entire month of October, it will propose exhibitions, events and promotional moments related to the Bel Paese, as Dante defined Italy.

“La Dolce Vita – Taste the whole Piemonte” took place place on Saturday October 28th 2017, from 12.00 to 21.00 at Eataly, in the basement, where the Italian wine and food products are sold, and in the rooftop, which hosts several bars and restaurants. The entire day has been dedicated to the promotion of top quality food and wine productions of Piedmont. For the whole day five Piedmontese producers served their wines to the Danish consumers who tasted them paired with some dishes prepared by the restaurants Eataly,Mosto and Maio.