Thanks to the partnership signed with Gambero Rosso, I Vini del Piemonte will participate as the guest region at the Zurich stage on January 20th, 2025.

Together with the wineries of the prestigious Gambero Rosso guide, wine operators will be able to meet a group of producers from the consortium I Vini del Piemonte, who will present a range of Piedmontese wines: thanks to the important agreement signed, there will be 10 companies from I Vini del Piemonte that will be able to take part in this important initiative, even if not present in the guide.

I Vini del Piemonte will have a dedicated space, with individual stations for each producer, within the Walk Around Tasting aimed at trade operators, journalists, and selected consumers.

Zurich is one of the most difficult and competitive cities for the wine market, but also one of the most strategic for Piedmontese wine, this is why I Vini del Piemonte has chosen to join forces with a well-established and authoritative brand like Gambero Rosso, with the aim of creating a truly effective initiative, to guarantee a greater probability of success compared to the events continuously proposed on these two important markets.

PROGRAM:

Tasting for the trade

Tasting for consumers

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